Why Become a GO Ambassador?
At Dutch Cargo, we’ve always believed the best voices for cycling aren’t influencers — they’re everyday riders. People like you. For 15 years, we’ve seen parents, professionals, retirees, and young adults transform their lives with an eBike. Their stories are the reason others take that first ride.
That’s why we’ve launched the GO Ambassadors Program. Our ambassadors are mums, dads, grandparents, students, and people living with disabilities — riders who show how eBikes can make life healthier, happier, and more connected.
Now, we’re looking for the next wave of ambassadors across Australia. Could that be you?
Meet Ai, Brisbane Entrepreneur and Mum
Ai isn’t just a mum on the school run — she’s also the owner of Tawa Yoga School in Brisbane, where she helps people find balance, resilience, and calm through movement. But outside the studio, Ai was struggling with her own daily chaos: school drop-offs, traffic jams, parking battles, and restless kids in the back seat.
Everything shifted when she discovered the Nihola trike and O2Feel Equo longtail.
“The moment I put both kids in the Nihola, I realised this was what freedom felt like. No stress, no chaos — just us, moving together.”
Now, Ai rides with her kids every day, turning the school run into their favourite family time. For her, riding is about happiness and connection — the same principles she teaches in yoga, carried into everyday life. That’s GO Happy and GO Together in action.
And the ripple effect doesn’t stop there. Ai’s mother-in-law also rides — she uses an i:SY compact eBike, a nimble step-through perfect for older riders. Together, three generations of Ai’s family have discovered how cycling brings independence, joy, and togetherness.
Meet Jing, Perth Mum Balancing Family and Freedom
In Perth, Jing rides not one but two cargo eBikes: the Urban Arrow Family and the O2Feel Equo longtail. For her, these bikes aren’t just transport — they’re the secret to balance in a busy family life.
“I get exercise, I connect with my kids, and I save time. I don’t need to squeeze in the gym — riding is part of my day.”
Jing often rides with her husband — one of them on the Urban Arrow carrying the kids, the other on the Equo loaded with bags or gear. Together, they’ve created their own family “bike bus,” showing that mums and dads can share the load, stay active, and make daily life joyful instead of stressful.
For Jing, the bikes are more than practical tools — they’re a way of living. They represent strength, teamwork, and the freedom to choose a lifestyle that’s healthier, happier, and more sustainable.
But It’s Not Just About Mums…
We love celebrating parents like Ai and Jing, but ambassadors come in many forms. Right now, we’re also looking for:
50+ Women (GO Independent): Women rediscovering freedom, fitness, and independence later in life.
People with a Disability (GO Beyond): NDIS riders using eBikes to build independence and inclusion.
Dads (GO Together / GO Strong): Fathers making active transport part of family life.
Young Adults (GO Green): Students and youth using bikes as a climate-friendly alternative to cars.
If you see yourself in one of these groups — or if you just love riding and want to share your story — we want to hear from you.
Why Become an Ambassador?
As a GO Ambassador, you’ll:
Share your story through blogs, photos, and social media.
Inspire others in your city to try eBikes.
Be part of a national network of everyday riders.
Receive perks like discounts, referral codes, and ambassador gear.
Work alongside partners like Beyond Blue, Bicycle Network, and Climate Council.
You don’t need to be a writer or a public speaker. You just need a story — and a passion for showing how riding makes life better.
Partners in the Journey
Ambassadors also help us work with partners who share our mission. From Beyond Blue (mental health) to the Heart Foundation (physical health) and Parents for Climate (sustainability), your story can amplify campaigns that matter.
Imagine leading a GO Happy Ride in your city, supported by Beyond Blue. Or sharing your GO Green story with local schools through Parents for Climate. Together, ambassadors and partners can create change that’s bigger than any single rider.
Why Dutch Cargo Cares
For Emmy and Jurgen, Dutch Cargo has always been personal. They started the business 15 years ago when their kids were small, frustrated with the lack of safe, family-friendly transport options. What began as a family solution is now a movement spanning Australia.
As parents, they know the pressures of family life and the joy of balance.
As business owners, they’ve seen thousands of customers transform stress into connection.
As humans, they believe cycling is more than transport — it’s wellbeing, community, and freedom.
Ambassadors carry that mission forward, one story at a time.
Call to Action: Apply Today
👉 Are you a mum, dad, student, retiree, or NDIS rider with a story to share?
👉 Do you believe in happier, healthier, more connected communities?
👉 Do you want to inspire others to make the switch to eBikes?
Apply today to become a GO Ambassador in your city.
Together, we can GO Happy. GO Together. GO Strong. GO Green.
